Target Audience

Every major project begins with an essential question: for whom are we building this?
 Our work is directed toward two fundamental groups—the true pillars of linguistic education transformation in Brazil.

  1. Middle School Students (6th and 7th Grades)

Our primary focus is on young learners aged 11 to 13, a stage of life marked by curiosity, creativity, and the desire to understand the world. At this point, they have already mastered the foundations of reading and writing in Portuguese, yet they still retain a vivid intuition about how language works.

This is the ideal moment to:

  • Awaken an investigative spirit, demonstrating that science can also be applied to language;
  • Explore creativity in a guided way, allowing them to invent their own words, rules, and sounds;
  • Challenge linguistic prejudices, understanding language as a complex, diverse, and constantly evolving system.

  1. Basic Education Teachers

We recognize that the school routine is demanding and full of challenges. For this reason, our commitment is also to you, the teacher, by offering a project that integrates into your practice in a simple, accessible, and enriching manner.

We are not proposing a new subject or additional mandatory content, but rather a complementary activity that can be applied in:

  1. Special projects;
  2. Extracurricular workshops;
  3. Portuguese, Foreign Language, or other subject classes.

To support your work, we provide:

  1. A structured method;
  2. Free and easily accessible teaching materials;
  3. Practical guidance including lesson plans, activity proposals, and ongoing support.

Our objective is to reduce preparation time and increase classroom engagement, while valuing the teacher’s role as a mediator of knowledge.

Building Together

We believe that learning is strengthened when teachers and students walk side by side in a process of discovery. Together, we can construct a transformative educational experience—one that unites science, creativity, and critical reflection on language.

If you identify with one of these audiences, we invite you to explore our website and learn how to take part in this journey of linguistic invention and discovery.